Signage Musts For Your Office

A clever office space is personal and represents the essence of a company. In a sense, it creates a lasting impression for anyone who walks through the door. So if you’re looking for exciting ways to connect with your team and your clients, consider the following types of signage:

1. 3D Lettering. Want to make your office stand out? One way you can achieve an eye-catching design is through 3D wall reception signage. Tell us the name of your company or anything else you’d like to display and we’ll create a three-dimensional image that your clients can’t miss!

2. Custom Wallpaper. Office walls can often look sterile, but you can set yours apart by customizing it. Doesn’t matter if you own a doctor’s office or a law firm, having custom wallpaper will make your building feel a little more personal.

3. Privacy Vinyl. Make your glass entry doors look distinctive by adding your company name or logo. This is a perfect option if you want your office building to have privacy, but don’t want it to look too ordinary. Just choose a design, color, and font, and leave our graphics team to do the rest! 

4. Custom Name Plaques. Add a personal touch to your office by labeling each desk with a custom name plaque. This will help to identify who sits where in the office and offers a professional appearance. 

At Chief Graphix, we understand the impact that custom signage can have on a company’s overall success. Whether you choose personalized wallpaper or vinyl, there is a huge benefit to having a customized signage in your office.

If you’re on the market for personalized signage, call 516-883-SIGN today and let our sign professionals guide you through every step of the process.

3 Easy Steps to Make Your Brand More Memorable

Take a good look around your industry. Do you feel that your business is just existing among a larger, bigger picture? If so, we think it’s time that you thought about taking the necessary steps to set your business apart from competitors and making your brand more memorable. Here are 3 steps to take to into consideration to get you started:

1. Position your business as a local expert. At the end of the day, your largest pocket of potential customers will come from the area that your business resides in. Though competition may be fierce on the market as a whole, it can be more manageable if your efforts are localized. Get involved in the community and offer plenty of expert tips and testimonials on social media. Make sure to share examples of past successes with your audience as well.


2. Build up your brand identity. You want your logo and tagline to resonate strongly with current and potential customers, no matter how “boring” your industry might appear to be. Develop a visually appealing brand logo and a sincere slogan that people will believe in. Then, make sure to expand your branding efforts to every aspect of your business - from custom printed signs and brochures, to window graphics, website design and even your office atmosphere.


3. Be willing to go above and beyond. What makes any business stand out from their competition? The fact that they are willing to go that extra mile to do what others won’t. When developing your brand identity, make sure to choose signage, symbols and slogans that express what your business can do for customers that other companies in the industry cannot or do not do. This will allow you to build a personal connection with your audience and will position your business as the obvious choice for the unique services that you provide.

If re-branding and building brand awareness is your goal, we can help with beautifully crafted custom signage, vehicle wraps, window graphics and more. When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.

For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.

What are the Basic Font Groups and Typeface Styles?

When it comes to choosing a font for your next sign project, the possibilities are seemingly endless. With such a wide array of font styles and formats to choose from, it’s no surprise that something as simple as picking a font can be very overwhelming. That’s why we’ve decided to devote today’s blog post to providing you with a brief rundown of font classification basics!

As you’ll see below, most fonts can be classified into eight distinct groups:

• Blackletter style fonts mimic those used during the Middle Ages and World War II. They’re complex and detailed, which make them more difficult to read. Due to their regal, “old world” feel they are generally best suited for special announcements such as invitations, diplomas or certificates.

• Decorative & Display fonts are unusual and unique. In a sense, this category is a bit of a catch-all since the fonts classified within this subgroup do not follow any sort of rhyme or rhythm. Here’s where you’ll find whimsical, cartoon-like fonts, best used for titles or headlines.

• Ornamental typefaces reject the traditional alphanumeric font system and replace it with a series of pictures and symbols. Since they’re nontraditional by nature, use of such fonts is reserved for adding simple embellishments on a document, or making musical, mathematical or mapping notations.

• Sans Serif literally translates to “without serif.” This means that fonts within this classification do not have the letter tails and toppers that Serif fonts do, creating a more bold and crisp look. Though these typefaces are known for legibility, using them for large text blocks can cause strain on the eyes.

• Script fonts are made to look like they have been handwritten with all characters connected, just like traditional script. Each font in this classification is unique in its own way, differentiated mostly by implied writing style or instrument. Given their fancy nature, Script fonts are generally used for formal announcements.

• Serif fonts are fittingly named after the serif itself, a short line tacked onto the top or bottom of a letter. The benefit of using Serif fonts is increased legibility, which makes them the perfect option for large chunks of text. The most widely used example of a Serif font is Times New Roman.

• Slab Serif fonts, like their close relatives above, are classified by their use of tiny letter tack-ons. However, the difference between Serif and Slab Serif is that this font group uses short blocks or squares to define a letter’s end, instead of traditional serifs. They are also not as legible, but make for great eye catching headings or advertisements.

• Transitional fonts are more rounded than Serif fonts, but they share the same legibility and precision. Their serifs are flat and thin and their lineweight varies from letter to letter.

Though this classification system does a great job of breaking down the basics there are still tons of new fonts being created everyday, making absolute classification impossible.

If you’re still having trouble deciding on a font for your custom signage, vehicle wrap or window graphic, just leave it to the experts at Chief Graphix. With more than 25 years of experience under our belt, you can trust that we’ll lead you in the right direction for all of your custom branding needs.

For more information, call 516-883-SIGN today!

How to Boost Your Storefront's Curb Appeal

August is National Curb Appeal Month, the perfect opportunity to reevaluate your storefront decor and design. When it comes to attracting business, first impressions are everything and your storefront plays an important role in showing off your services to the world. If you feel that your business’s exterior could use a pick-me-up, here are some top tips to keep in mind when planning your curbside makeover.

Make your signage eye-catching and easy-to-read. Whether your potential patrons are passing by on the parkway, zooming through town on their bike, or taking a casual stroll on the sidewalk, everyone needs to be able to read your sign! As you’re investigating your store’s curb appeal, pay attention to your signage. Is it fading or hard to make out? Does it clearly define your business and it’s services? If not, you’re in need of an upgrade. To help make signage more visually appealing and readable stick to simple fonts and bright, contrasting colors.

Create an interesting window-display. Depending on your business, you’ll want to choose a window display that best represents what you have to offer. For example, a clothing store might want to feature their hot new back-to-school arrivals, while a travel agent might want to display some images of the sandy beaches of aruba. No matter what your product, make sure that your window display projects your services in the best possible light. A great way to create an eye-catching storefront is with custom window graphics. Whether you want to completely cover the window, or just add some visual accents to a display, customized graphics are the way to go.

Remember to keep it clean. As simple as it sounds, one of the best ways to enhance your store’s curb appeal is by maintaining a clean and crisp exterior. Keep an eye out for litter and overflowing trashcans, and sweep the sidewalk daily. Treat your storefront just like you would your home, keeping weeds at bay, and touching up paint where needed. Remember, your storefront is the first impression that many potential customers will receive, so you want to convey that your business is neat, organized, and can get the job done right!

At Chief Graphix we’re in the business of promoting business! Our team of diversely skilled professionals are committed to providing you with the best and most creative graphic solutions in the marketplace. If you’re looking for eye-catching custom signage and unique window graphics, look no further than Chief Graphix!

For more information about how we can help you make the most out of National Curb Appeal Month, click here or call 516-883-SIGN today!

How to Choose a Sign Company

Professionally printed signs are the perfect compliment to any new or existing marketing campaign. Whether you’re looking to spruce up a storefront, or advertise a sponsored event or service within your community community, professional signs are the perfect way to maximize brand visibility and get the word out. But how will you choose which sign company to give your business to? With so many options out there, you’ll want to make sure that the business you choose possess all three of the following qualities:

1. Knowledgeable and experienced staff. The fate of your company’s brand recognition is in the hands of your graphic design and sign printing team, so it’s no surprise that you’ll want to work with a sign company that’s chock full of experience. As a general rule, try to stick to companies that have at least a decade of experience under their belt. At Chief Graphix we let our 25+ years in the business speaks for themselves!

2. High quality products at affordable prices. Of course, you’ll want to make sure that your money is well-spent, so get to researching! Shop around online and give a few of your local sign companies a call to price out your new signs. But remember, it’s not always best to go with the lowest prices, as cheap cost often indicates cheap quality. We promise that our signs will always be durable, stylish and fairly priced.

3. Top notch customer service. Choosing the perfect signage for your company can be a daunting task, which is why you need to make sure that you work with a company that has excellent customer relations and consulting services. A good company will be there to guide you through the printing process all the way from idea conception and planning to the final product. A great way to gauge a company’s customer services skills is to hear what past clients have to say. (Check out what our customers are saying about Chief Graphix here!)

At Chief Graphix, we understand how unique your business is and consider ourselves an integral part of your marketing team, helping your company achieve its project goals. Whether you come to us with an idea in the making, or are in need of a fresh start, our designers have the knowledge and industry know-how to help you make the most out of your signage.

For more information, click here or call 516-883-SIGN and receive a free estimate today.

Top Tips for Creating Your Company Logo

A good logo is clever, enticing and captures the true spirit of the company that it belongs to. In a sense your company logo serves as a first impression, so it’s very important to choose a design that represents your business accurately. If you’re on the market for a new logo or are trying to rebrand and old one, here are a few great tips to follow to make sure that you create a logo that your company and its customers can be proud of:

1. Think outside of the box. You want your logo to be unique so that your company stands out among it’s competitors. In today’s society labels are everything. Create a logo that’s fun and clever, one that your customers will be proud to display to their friends and family.

2. Visualize your brand. Think about your target audience and the message that you want your logo to portray. Brainstorm your logo with an idea board, listing all of the thoughts that you have about your brand and its goals. It’s not enough to slap a cute image up with a company name across it. Your logo should have a subtle meaning behind it that is unique to your company.

3. Use the power of color. Not only are color choices essential to the overall aesthetics and attention grabbing ability of your logo, but the colors you choose can actually affect the emotional response that your logo produces. For example, red signals that a company is energetic and bold, while blue signals that they are professional and trustworthy. For a full list of color meanings, click here.

4. Think about using the company name. It very common for companies to use a variation of their company name as their logo, which is called Logotype. If your brand has a unique name, you may be able to pull off a Logotype design, but be sure to choose a font that matches your brand style.

5. Keep it simple. As they say, “less is more.” Keeping your logo clean cut, yet quirky will not only resonate well with your customers, but it will make it easier to display your logo across multiple media platforms. With digital marketing at the forefront of many business branding efforts, you’ll want to make sure that you logo is flexible enough to be transformed slightly to work with each social media, news or marketing outlet.

At Chief Graphix, we understand the impact that a well-thought out logo can have on a company’s overall success. We see your logo as a company resume for the world to see. Whether you choose a logo of simple letters, or multiple colors and graphics, there is a tremendous benefit to having a repetitive image to represent your company.

If you’re on the market for a new logo, call 516-883-SIGN today and let our professional graphic designers guide you towards a new branding initiative that will help you differentiate your business from the competition!

How to Effectively Use QR Codes on Signage

Quick response codes, or QR codes have taken the world by storm in the past few years. Though popularity of these mini-barcodes has ebbed and flowed over time, one thing's for certain: Using QR codes effectively can add great value to your branding and marketing initiatives. Here are a few tips to keep in mind when deciding how to use QR codes on your company signage.

Make sure your QR code is valuable. Value is not only important for the brand, but for the customer as well. Consumers need incentive to scan a QR code, so give it to them! Because scanning a QR code through an application takes a bit more time than a simple Google search, sending your scanners to a company website or promotional advertisement is not enough. You want to make them feel like whatever’s on the other side of that code is exclusive and they need it!

Deliver on your promise. It’s not enough to convince consumers to scan. In order to reach whatever intended goals you have set you’ll need to make the deliverable or landing page just as exciting as the allure to scan was. For example, if you promise to provide an exclusive video clip with each scan, make sure the download is high quality. As a general rule, if your QR code redirects scanners to a private link, make sure that the website is mobile responsive since most scans will come from mobile devices.

Place your QR codes properly. Think about the likelihood of someone scanning your code based on where you choose to place it. While pamphlets, business-cards, or standing signage are a great choice, clothing, billboards or vehicles are not. Though car wraps and oversized advertisements can be effective marketing methods, it’s not plausible that a person will be able to stop and scan a code off of one. However, if your company’s office requires customers to sign-in, or you’re running a check-in table at a corporate event, adding a scannable QR code at the front desk or table can direct folks to easy online check-in, in seconds.

The expert designers at Chief Graphix know how important interactive signage is, and are ready and willing to help you utilize QR codes to optimize your marketing efforts. Call 516-883-SIGN to speak with a design consultant today.

How to Create a Productive Work Environment & Build a Successful Business

When it comes to starting a business and building an office, the design choices that you make can have a profound impact on the productivity of your employees and the success of your company. It’s important to build a work environment that reflects your company’s overall mission and encourages your employees to immerse themselves in your company’s culture. Here are some steps to take when creating your office space:

1. Decide on an office layout. Once you’ve secured a location and built your ideal brand goal, it’s time to design an office that reflects your company values. First, decide on your floor plan. An open floor plan can be great for collaborative creativity, but might not work best for your employees. Evaluate your business goals and think about day-to-day tasks that your employees will need to perform.

2. Furnish and light the space. Proper lighting can dramatically influence productivity in the workplace, but bad lighting can lead to fatigue, eye-strain and headaches, hindering employees from performing at their best. Whenever possible, try to provide as much natural light as possible. As far as furniture choices, think comfortable. Remember, your employees will be sitting at their desks for at least 8 hours a day!

3. Give your office color and character. After you’ve purchased the necessary furniture and made the appropriate layout choices for your office, it’s time to breathe some life into those stark white walls. Here’s where Chief Graphix can help! Choose colors that inspire, like blue and yellow, and create a unique wall decor that’s compelling and motivating. We suggest custom wall wraps that display your business’s mission clearly for employees and customers to see.

At Chief Graphix, we believe that your office decor can truly impact your company’s success. From custom wall graphics and lobby signage, to custom designed nameplates, we can help you transform your office into an inspiring space for your employees to work in and your customers to feel confident in. To learn more about our custom office design options, call 516-883-SIGN or click here to visit us on the web.

Why Choose Chief Graphix?

For 25 years, Chief Graphix has remained a leader in the sign graphic design industry. We are 100% committed to providing the best and most beautiful sign graphics for any occasion. If you’re in need of custom branding for your business or event, look no further! Here are the top reasons why Chief Graphix is the obvious choice when it comes to custom branding solutions:

Excellent Consulting Services - The relationship that we have with our clients is comparable to none, and as you work with us, we’re confident that you’ll find this to be true. Our dedicated in-house graphic design team can offer creative and professional solutions for all of your graphic needs, taking your ideas from conception to fruition in just a few easy steps.

Highly Educated Staff - Our team of highly skilled professionals is ever-growing and ever-learning. All of our designers make it a point to stay informed about the latest technology and the newest materials and products available, in order to provide you with the best and most creative graphic solutions on the market.

Quick & Cost Effective - We strive to be the best in the business, which is why we guarantee satisfaction on all of our sign creations. We use the latest technology in digital printing, such as the HP FB500 printer, which uses UV ink and allows us to turn around large volume orders quickly and cost effectively.

Still not convinced? We’ll let our satisfied customers do the talking! Click here to view testimonials from past projects to see what our clients have to say.

At Chief Graphix, we take pride in our ability to connect with our clients and help their businesses flourish. To learn more about our custom branding options, or to schedule your free estimate, call 516-883-SIGN or click here to visit our website.

Custom Wraps - Our Specialty!

There’s nothing more eye-catching than a custom wrapped car or retail store wall. When it comes to branding solutions, we’ve got you covered with all of the wraps you could ever ask for, and more! Our team of full-time vinyl installers is one of the most experienced in the industry, which is why we guarantee that your wrap will be designed and installed to perfection. Here are some of the custom wrap jobs that we typically do:

Promotional Vehicle & Truck Wraps: There’s nothing better than an advertisement on wheels! Put your personal vehicle to work promoting your business, or have your staff work double time while out on a job in a custom wrapped truck. More than 95% of Americans are reached by media targeting vehicle drivers and passengers, so get out there and advertise!

Sports & Medical Helmet Wraps: We wrap helmets of all shapes, sizes and purposes. Do you coach a local town or school sports team and want to boost up the team spirit? A custom wrapped helmet is just the thing! We’ve wrapped lacrosse, football, baseball and hockey helmets in the past, and look forward to adding some more in the future. In addition to sports helmets, we have also wrapped medical helmets for children, allowing them to display their personal style everyday!

Office & Retail Wall Decor: You never get a second chance to make a first impression! Whether you’re looking to create the perfect office vibe, balancing customer engagement and employee comfort, or you just want to spice up your storefront, we can help. Our expert team of in-house designers will work with you to take your idea from conception to execution quickly and cost effectively. Let us help you make an unforgettable first impression with custom, vibrant wall graphics.

At Chief Graphix, we do it all, and then some! We’re your custom sign and graphics experts, specializing in custom wrap design and installation. No matter what you want to wrap, we can make it happen. To learn more about our wrap services or to request a free quote, call us at 516-883-SIGN or visit us on the web today.

Sign Solution Services We Offer

At Chief Graphix, we offer a wide variety of signage solutions, from custom truck wraps and wall graphics, to helmet wraps, window decals, office, construction and event signage, and more! We’re your custom wraps, signs and graphics experts, with personalized branding solutions for any business or occasion. Here’s a quick overview of some of the services that we can provide for you and your business:

Custom Wraps - We wrap everything! With all of the advances in wrap material technology and the use of cast vinyl, we’re able to wrap almost anything that you can think of. A vinyl wrap allows for a more vibrant and eye-catching display to help grab potential customers and build your brand.

Custom Banners - We can create high quality banners of all shapes and sizes for any occasion or purpose. Whether you need a tall banner on a stand, pole banners, mesh banners, grand opening and announcement banners or a custom branded step-and-repeat, we’ve got you covered.

Construction Signage - If you’re looking for a reliable source for permit signs, construction safety signs, barrier systems or temporary graphics to display at a construction site, we can help. Our in-house team of design and manufacture expert can turn around high quality signs quickly and cost effectively. Our job is to help you do yours!

Sports & Events Signage - From event banners and table banners to high quality custom tents, lifesize cutouts, trade show and POP displays, Chief Graphix is the perfect choice for all of your event signage needs. We know that signage can make or break your event, which is why we guarantee only the best quality design and execution.

To learn more about the services that we offer, or to request a free quote, visit us on the web or call 516-883-SIGN today. Our in-house graphic design team can offer creative and professional solutions for all of your graphic needs, and our team of vinyl installers is one of the most experienced in the industry. Unparalleled creativity, quality and cost make us the obvious choice for all of your custom branding solutions!

About Us!

Here at Chief Graphix, we are your custom wrap, sign and graphics experts, offering a large variety of design and consulting services!

Co-founded by JB and Abby Meyer, we take pride in our diversely skilled professional staff members, who are committed to providing the highest level of service and quality products to best meet the needs of our customers.

Our team understands the importance of staying informed and up-to-date on the latest innovations and technological developments in the graphic design and sign printing industry. We offer the latest and greatest materials and products available, and provide our customers with the best and most creative graphic solutions in the marketplace.

Not only can we make your original design ideas come to life, but we can help you every step of the way, from conception all the way to printing. Our in-house graphic design team can offer creative and professional solutions for your graphic needs, and our team of full-time vinyl installers is one of the most experienced in the industry.

If that wasn’t enough to convince you that we’re the best in the business, how about our quick turnaround time and affordable pricing? Since we do the majority of graphic production in house, we have the ability to turn our products around quickly and cost effectively, using the best technology on the market.

Located in Port Washington NY, we proudly serve all of Nassau County, Queens and the surrounding areas. To learn more about how Chief Graphix can help come up with exciting and innovative solutions for all of your custom branding needs, click here to visit our website or call us at 516-883-SIGN. We can’t wait to help you and your business succeed!