#TipsTuesday | Creating Signage for Your Storefront

The signage you create for your storefront should be the center of it all - the focal point that catches everyone’s eyes. That last thing you want is to confuse your buyers and make them hunt for what it is you’re selling. Some of the best signage captures a customer's interest and sends a clear message.

Need a few pointers for your new signage? Below are a few guidelines to remember:

Keep it simple. They say sometimes less is more - this couldn’t be any more true when it comes to signage. Attention spans tend to be short, so you want your sign to send a message with just one look. With that said, try to avoid blocks of text and focus more on the overall picture. 

Make sure your font is readable. When you do add text, make sure it’s large and clear enough for your customers to read at a glance. If customers can’t read it quickly enough, they will walk right by. The same goes for colors - great signage is designed around bold colors instead of bright unreadable shades of yellow and green.

Use the right words. Your goal is to allow customers to visualize themselves using your product, so incorporating the right kinds of words in your sign can help. Speak to customers by saying “you” and “your” to encourage them to wear your clothes or use your supplies. You’ll make heads turn!

Do you need effective signage for your storefront or business? Remembering these guidelines is the first stage in the process. The next step is to find professionals who can bring your design to life! At Chief Graphix, we know that graphics are essential to marketing your business, and signage is just one solution! To learn more about our services, call 516-883-SIGN today, and let our graphic professionals guide you through every step of the process. 

How to Reorganize Your Store for Fall

A great organizational plan for your store entails knowing what stands out. Fall is the time of year when customers will be lining up in preparation for the holidays. So if you want to increase foot traffic and boost the sales in your store this season, check out the following tips to help you reorganize:

1. Motivate your customers. Arranging exclusive gift sets and adding limited edition collectables can motivate customers to shop now because you send a clear message that there is only one opportunity to purchase these items. So having a timeframe is key, especially when the holiday season arrives.

2. Print your products. If you own a small business, getting creative with business cards can be a big advantage. By designing business cards with your contact information and photos of your store’s products, you give customers a reason to shop. The greatest perk about business cards is that they’re easy enough to switch up all year round, so get started today!

3. Tell a story. Another way you can reorganize your store is by adding visuals. Telling a story with visuals is all about designing window displays that create a double-take - making your customers feel welcome and inviting them into your store at first glance. At Chief Graphix, we can bring your design ideas to life by creating custom signage that portrays your company’s overall message.

For more advice on how to reorganize your store for fall, click here.

If increasing foot traffic is your goal this season, then check out our beautifully crafted custom signage and window graphics. When it comes to making your business stand apart from the rest, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.

For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.

How to Boost Your Storefront's Curb Appeal

August is National Curb Appeal Month, the perfect opportunity to reevaluate your storefront decor and design. When it comes to attracting business, first impressions are everything and your storefront plays an important role in showing off your services to the world. If you feel that your business’s exterior could use a pick-me-up, here are some top tips to keep in mind when planning your curbside makeover.

Make your signage eye-catching and easy-to-read. Whether your potential patrons are passing by on the parkway, zooming through town on their bike, or taking a casual stroll on the sidewalk, everyone needs to be able to read your sign! As you’re investigating your store’s curb appeal, pay attention to your signage. Is it fading or hard to make out? Does it clearly define your business and it’s services? If not, you’re in need of an upgrade. To help make signage more visually appealing and readable stick to simple fonts and bright, contrasting colors.

Create an interesting window-display. Depending on your business, you’ll want to choose a window display that best represents what you have to offer. For example, a clothing store might want to feature their hot new back-to-school arrivals, while a travel agent might want to display some images of the sandy beaches of aruba. No matter what your product, make sure that your window display projects your services in the best possible light. A great way to create an eye-catching storefront is with custom window graphics. Whether you want to completely cover the window, or just add some visual accents to a display, customized graphics are the way to go.

Remember to keep it clean. As simple as it sounds, one of the best ways to enhance your store’s curb appeal is by maintaining a clean and crisp exterior. Keep an eye out for litter and overflowing trashcans, and sweep the sidewalk daily. Treat your storefront just like you would your home, keeping weeds at bay, and touching up paint where needed. Remember, your storefront is the first impression that many potential customers will receive, so you want to convey that your business is neat, organized, and can get the job done right!

At Chief Graphix we’re in the business of promoting business! Our team of diversely skilled professionals are committed to providing you with the best and most creative graphic solutions in the marketplace. If you’re looking for eye-catching custom signage and unique window graphics, look no further than Chief Graphix!

For more information about how we can help you make the most out of National Curb Appeal Month, click here or call 516-883-SIGN today!