#TipsTuesday | Creating Signage for Your Storefront

The signage you create for your storefront should be the center of it all - the focal point that catches everyone’s eyes. That last thing you want is to confuse your buyers and make them hunt for what it is you’re selling. Some of the best signage captures a customer's interest and sends a clear message.

Need a few pointers for your new signage? Below are a few guidelines to remember:

Keep it simple. They say sometimes less is more - this couldn’t be any more true when it comes to signage. Attention spans tend to be short, so you want your sign to send a message with just one look. With that said, try to avoid blocks of text and focus more on the overall picture. 

Make sure your font is readable. When you do add text, make sure it’s large and clear enough for your customers to read at a glance. If customers can’t read it quickly enough, they will walk right by. The same goes for colors - great signage is designed around bold colors instead of bright unreadable shades of yellow and green.

Use the right words. Your goal is to allow customers to visualize themselves using your product, so incorporating the right kinds of words in your sign can help. Speak to customers by saying “you” and “your” to encourage them to wear your clothes or use your supplies. You’ll make heads turn!

Do you need effective signage for your storefront or business? Remembering these guidelines is the first stage in the process. The next step is to find professionals who can bring your design to life! At Chief Graphix, we know that graphics are essential to marketing your business, and signage is just one solution! To learn more about our services, call 516-883-SIGN today, and let our graphic professionals guide you through every step of the process.