Take a good look around your industry. Do you feel that your business is just existing among a larger, bigger picture? If so, we think it’s time that you thought about taking the necessary steps to set your business apart from competitors and making your brand more memorable. Here are 3 steps to take to into consideration to get you started:
- Position your business as a local expert. At the end of the day, your largest pocket of potential customers will come from the area that your business resides in. Though competition may be fierce on the market as a whole, it can be more manageable if your efforts are localized. Get involved in the community and offer plenty of expert tips and testimonials on social media. Make sure to share examples of past successes with your audience as well.
- Build up your brand identity. You want your logo and tagline to resonate strongly with current and potential customers, no matter how “boring” your industry might appear to be. Develop a visually appealing brand logo and a sincere slogan that people will believe in. Then, make sure to expand your branding efforts to every aspect of your business - from custom printed signs and brochures, to window graphics, website design and even your office atmosphere.
- Be willing to go above and beyond. What makes any business stand out from their competition? The fact that they are willing to go that extra mile to do what others won’t. When developing your brand identity, make sure to choose signage, symbols and slogans that express what your business can do for customers that other companies in the industry cannot or do not do. This will allow you to build a personal connection with your audience and will position your business as the obvious choice for the unique services that you provide.
If re-branding and building brand awareness is your goal, we can help with beautifully crafted custom signage, vehicle wraps, window graphics and more. When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.
For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.
Picking the perfect font for your sign project can be a lot of pressure. The font that you choose says a lot about your company and can really make or break the effect that your signage has on your target audience. Unfortunately, there are no rules set in stone that tell you which fonts are a go and which are a no, but luckily we can offer this font choosing guide to help you navigate the process.
Set the mood. Every typeface has their own look and feel, so you’ll want to make sure that the font you choose correctly captures the tone you’re looking to convey. Just by looking at a font you should be able to gauge whether it projects “fun and flirty,” “stern and serious,” or any other mood that it may be eliciting.
Stick to the basics. Though fun and unusual typefaces are sometimes called for, more times than not sticking with something old and faithful in the Helvetica, Arial or Times New Roman realm is the way to go. If you do feel the need to use a quirky font, use it sparingly as a title or header and supplement with a more traditional font for large bodies of text.
Combine with care. Using a combination of more than one font is a good idea to keep things visually appealing and eye-catching. The rule of thumb when it comes to combining typefaces is to pair a natural serif and a sans serif together. These two font types compliment each other very well and are easy on the eyes.
Limit your selection. Though combining typefaces is encouraged, using more than two or three fonts in a single design is frowned upon. Beyond the third font choice the design begins to look cluttered and disorganized, and sometimes even three is too much!
Consider legibility. Always remember that in order for your signs to be effective, your audience must be able to read what they say. Though many script style fonts are beautiful, they are not always the best choice when it comes to being clear and easily decipherable. After you’ve chosen your font combinations, always take a step back and ask yourself, “if I didn’t know what this said already, would I be able to make it out?” It can help to get a second eye as well!
If you still can’t find the perfect font for your custom signage, vehicle wrap or window graphic, just leave it to the experts at Chief Graphix. With more than 25 years of experience under our belt, you can trust that we’ll lead you in the right direction for all of your custom branding needs.
For more information, click here to visit us on the web or call 516-883-SIGN today!
August is National Curb Appeal Month, the perfect opportunity to reevaluate your storefront decor and design. When it comes to attracting business, first impressions are everything and your storefront plays an important role in showing off your services to the world. If you feel that your business’s exterior could use a pick-me-up, here are some top tips to keep in mind when planning your curbside makeover.
Make your signage eye-catching and easy-to-read. Whether your potential patrons are passing by on the parkway, zooming through town on their bike, or taking a casual stroll on the sidewalk, everyone needs to be able to read your sign! As you’re investigating your store’s curb appeal, pay attention to your signage. Is it fading or hard to make out? Does it clearly define your business and it’s services? If not, you’re in need of an upgrade. To help make signage more visually appealing and readable stick to simple fonts and bright, contrasting colors.
Create an interesting window-display. Depending on your business, you’ll want to choose a window display that best represents what you have to offer. For example, a clothing store might want to feature their hot new back-to-school arrivals, while a travel agent might want to display some images of the sandy beaches of aruba. No matter what your product, make sure that your window display projects your services in the best possible light. A great way to create an eye-catching storefront is with custom window graphics. Whether you want to completely cover the window, or just add some visual accents to a display, customized graphics are the way to go.
Remember to keep it clean. As simple as it sounds, one of the best ways to enhance your store’s curb appeal is by maintaining a clean and crisp exterior. Keep an eye out for litter and overflowing trashcans, and sweep the sidewalk daily. Treat your storefront just like you would your home, keeping weeds at bay, and touching up paint where needed. Remember, your storefront is the first impression that many potential customers will receive, so you want to convey that your business is neat, organized, and can get the job done right!
At Chief Graphix we’re in the business of promoting business! Our team of diversely skilled professionals are committed to providing you with the best and most creative graphic solutions in the marketplace. If you’re looking for eye-catching custom signage and unique window graphics, look no further than Chief Graphix!
For more information about how we can help you make the most out of National Curb Appeal Month, click here or call 516-883-SIGN today!
Professionally printed signs are the perfect compliment to any new or existing marketing campaign. Whether you’re looking to spruce up a storefront, or advertise a sponsored event or service within your community community, professional signs are the perfect way to maximize brand visibility and get the word out. But how will you choose which sign company to give your business to? With so many options out there, you’ll want to make sure that the business you choose possess all three of the following qualities:
1. Knowledgeable and experienced staff. The fate of your company’s brand recognition is in the hands of your graphic design and sign printing team, so it’s no surprise that you’ll want to work with a sign company that’s chock full of experience. As a general rule, try to stick to companies that have at least a decade of experience under their belt. At Chief Graphix we let our 25+ years in the business speaks for themselves!
2. High quality products at affordable prices. Of course, you’ll want to make sure that your money is well-spent, so get to researching! Shop around online and give a few of your local sign companies a call to price out your new signs. But remember, it’s not always best to go with the lowest prices, as cheap cost often indicates cheap quality. We promise that our signs will always be durable, stylish and fairly priced.
3. Top notch customer service. Choosing the perfect signage for your company can be a daunting task, which is why you need to make sure that you work with a company that has excellent customer relations and consulting services. A good company will be there to guide you through the printing process all the way from idea conception and planning to the final product. A great way to gauge a company’s customer services skills is to hear what past clients have to say. (Check out what our customers are saying about Chief Graphix here!)
At Chief Graphix, we understand how unique your business is and consider ourselves an integral part of your marketing team, helping your company achieve its project goals. Whether you come to us with an idea in the making, or are in need of a fresh start, our designers have the knowledge and industry know-how to help you make the most out of your signage.
For more information, click here or call 516-883-SIGN and receive a free estimate today.
A good logo is clever, enticing and captures the true spirit of the company that it belongs to. In a sense your company logo serves as a first impression, so it’s very important to choose a design that represents your business accurately. If you’re on the market for a new logo or are trying to rebrand and old one, here are a few great tips to follow to make sure that you create a logo that your company and its customers can be proud of:
1. Think outside of the box. You want your logo to be unique so that your company stands out among it’s competitors. In today’s society labels are everything. Create a logo that’s fun and clever, one that your customers will be proud to display to their friends and family.
2. Visualize your brand. Think about your target audience and the message that you want your logo to portray. Brainstorm your logo with an idea board, listing all of the thoughts that you have about your brand and its goals. It’s not enough to slap a cute image up with a company name across it. Your logo should have a subtle meaning behind it that is unique to your company.
3. Use the power of color. Not only are color choices essential to the overall aesthetics and attention grabbing ability of your logo, but the colors you choose can actually affect the emotional response that your logo produces. For example, red signals that a company is energetic and bold, while blue signals that they are professional and trustworthy. For a full list of color meanings, click here.
4. Think about using the company name. It very common for companies to use a variation of their company name as their logo, which is called Logotype. If your brand has a unique name, you may be able to pull off a Logotype design, but be sure to choose a font that matches your brand style.
5. Keep it simple. As they say, “less is more.” Keeping your logo clean cut, yet quirky will not only resonate well with your customers, but it will make it easier to display your logo across multiple media platforms. With digital marketing at the forefront of many business branding efforts, you’ll want to make sure that you logo is flexible enough to be transformed slightly to work with each social media, news or marketing outlet.
At Chief Graphix, we understand the impact that a well-thought out logo can have on a company’s overall success. We see your logo as a company resume for the world to see. Whether you choose a logo of simple letters, or multiple colors and graphics, there is a tremendous benefit to having a repetitive image to represent your company.
If you’re on the market for a new logo, call 516-883-SIGN today and let our professional graphic designers guide you towards a new branding initiative that will help you differentiate your business from the competition!
