Take a good look around your industry. Do you feel that your business is just existing among a larger, bigger picture? If so, we think it’s time that you thought about taking the necessary steps to set your business apart from competitors and making your brand more memorable. Here are 3 steps to take to into consideration to get you started:
- Position your business as a local expert. At the end of the day, your largest pocket of potential customers will come from the area that your business resides in. Though competition may be fierce on the market as a whole, it can be more manageable if your efforts are localized. Get involved in the community and offer plenty of expert tips and testimonials on social media. Make sure to share examples of past successes with your audience as well.
- Build up your brand identity. You want your logo and tagline to resonate strongly with current and potential customers, no matter how “boring” your industry might appear to be. Develop a visually appealing brand logo and a sincere slogan that people will believe in. Then, make sure to expand your branding efforts to every aspect of your business - from custom printed signs and brochures, to window graphics, website design and even your office atmosphere.
- Be willing to go above and beyond. What makes any business stand out from their competition? The fact that they are willing to go that extra mile to do what others won’t. When developing your brand identity, make sure to choose signage, symbols and slogans that express what your business can do for customers that other companies in the industry cannot or do not do. This will allow you to build a personal connection with your audience and will position your business as the obvious choice for the unique services that you provide.
If re-branding and building brand awareness is your goal, we can help with beautifully crafted custom signage, vehicle wraps, window graphics and more. When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.
For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.
Next to a perfectly designed company logo, a catchy business motto or slogan is one of the most important elements of any marketing campaign. In fact, many influential brands have had one or two catchy slogans that can be directly contributed to their success. If you’re looking to create a slogan for a new company or marketing campaign, here are a few tips to follow:
Make it short, sweet and to the point. Think about some of the most catchy company slogans, like Nike’s “Just Do It” or Sony’s “Make Believe.” What do these both have in common? They’re short and to the point! Keeping your new slogan simple and straightforward will give you the most customer engagement and success.
Make it memorable. The key to creating something catchy is designing something memorable. Think about the famous “Got Milk?” ads and how well the public responded to them. The short and spunky nature of this slogan is what captured and maintained the audience's attention.
Make it meaningful. Dependent on your industry and mission statement, you’ll want to create a slogan that captures your brand’s beliefs and tells the consumer how they can benefit from your product or services. For example, Coca Cola’s famous “Life is Better with a Coke,” slogan tells their audience that: 1. Drinking Coke is something that can better their daily lives, and 2. Coca Cola as a company is committed to improving their customers’ overall quality of life.
Still need help coming up with a killer company tagline? The marketing and design consultants at Chief Graphix can help! With more 25 years of marketing experience under our belt, you can rest assured that your company’s custom branding efforts will be in only the best hands.
To learn more about our services or to schedule a free consultation, click here or call 516-553-SIGN.
