How do you know if your signage is making a positive impression on your audience? Below, we suggest a few concepts to be aware of before putting yours on display:
Content - What you say with words is one of the most important components to creating signage for your business. You want your message to directly reflect what your brand is all about and how you want to be perceived. The words you use should be powerful and direct, yet inviting. The content should also be simple because if it’s too complicated to read, you won’t give consumers the opportunity to become interested.
Photos - Choosing the right photos for your signage is just as important (if not, more). Again, images should be simple, direct, and directly related to your brand’s identity. They should work well with the text and not look too busy. It’s also key to choose photos that aren’t inaccurate or offensive, as this will only turn customers away.
Color - Choosing color can be one of the trickiest parts of creating signage not just because there are so many options, but also because it can make or break your sales. For more tips on how to choose the best color for your business, click here.
Quality - Quality material is important because the more you put into your business the more ROI you can receive. Without a conscious effort to view your business from the consumer’s perspective, it might be more difficult to understand what your audience is looking for. When it comes to quality signage, material can transform your ‘OK’ design into one that is topnotch.
At Chief Graphix, we know that custom signage is key to the success of your business, which is why we’re committed to providing the best solutions in custom branded sign-creation. If you’re ready to check “custom signage”, call 516-883-SIGN today, and let our sign professionals guide you through every step of the process.
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