Signage Makes a Lasting Impression on Your Business

The signage you create for your business can make a lasting impression and impact the way consumers interact with your product or service. Essentially, it acts as the one of the first forms of communication between you and your customers, so it’s vital to get it right.

How do you know if your signage is making a positive impression on your audience? Below, we suggest a few concepts to be aware of before putting yours on display:

Content - What you say with words is one of the most important components to creating signage for your business. You want your message to directly reflect what your brand is all about and how you want to be perceived. The words you use should be powerful and direct, yet inviting. The content should also be simple because if it’s too complicated to read, you won’t give consumers the opportunity to become interested.

Photos - Choosing the right photos for your signage is just as important (if not, more). Again, images should be simple, direct, and directly related to your brand’s identity. They should work well with the text and not look too busy. It’s also key to choose photos that aren’t inaccurate or offensive, as this will only turn customers away.

Color - Choosing color can be one of the trickiest parts of creating signage not just because there are so many options, but also because it can make or break your sales. For more tips on how to choose the best color for your business, click here. 

Quality - Quality material is important because the more you put into your business the more ROI you can receive. Without a conscious effort to view your business from the consumer’s perspective, it might be more difficult to understand what your audience is looking for. When it comes to quality signage, material can transform your ‘OK’ design into one that is topnotch.

At Chief Graphix, we know that custom signage is key to the success of your business, which is why we’re committed to providing the best solutions in custom branded sign-creation. If you’re ready to check “custom signage”, call 516-883-SIGN today, and let our sign professionals guide you through every step of the process.

#TipsTuesday | Creating Signage for Your Storefront

The signage you create for your storefront should be the center of it all - the focal point that catches everyone’s eyes. That last thing you want is to confuse your buyers and make them hunt for what it is you’re selling. Some of the best signage captures a customer's interest and sends a clear message.

Need a few pointers for your new signage? Below are a few guidelines to remember:

Keep it simple. They say sometimes less is more - this couldn’t be any more true when it comes to signage. Attention spans tend to be short, so you want your sign to send a message with just one look. With that said, try to avoid blocks of text and focus more on the overall picture. 

Make sure your font is readable. When you do add text, make sure it’s large and clear enough for your customers to read at a glance. If customers can’t read it quickly enough, they will walk right by. The same goes for colors - great signage is designed around bold colors instead of bright unreadable shades of yellow and green.

Use the right words. Your goal is to allow customers to visualize themselves using your product, so incorporating the right kinds of words in your sign can help. Speak to customers by saying “you” and “your” to encourage them to wear your clothes or use your supplies. You’ll make heads turn!

Do you need effective signage for your storefront or business? Remembering these guidelines is the first stage in the process. The next step is to find professionals who can bring your design to life! At Chief Graphix, we know that graphics are essential to marketing your business, and signage is just one solution! To learn more about our services, call 516-883-SIGN today, and let our graphic professionals guide you through every step of the process. 

Signage Musts For Your Office

A clever office space is personal and represents the essence of a company. In a sense, it creates a lasting impression for anyone who walks through the door. So if you’re looking for exciting ways to connect with your team and your clients, consider the following types of signage:

1. 3D Lettering. Want to make your office stand out? One way you can achieve an eye-catching design is through 3D wall reception signage. Tell us the name of your company or anything else you’d like to display and we’ll create a three-dimensional image that your clients can’t miss!

2. Custom Wallpaper. Office walls can often look sterile, but you can set yours apart by customizing it. Doesn’t matter if you own a doctor’s office or a law firm, having custom wallpaper will make your building feel a little more personal.

3. Privacy Vinyl. Make your glass entry doors look distinctive by adding your company name or logo. This is a perfect option if you want your office building to have privacy, but don’t want it to look too ordinary. Just choose a design, color, and font, and leave our graphics team to do the rest! 

4. Custom Name Plaques. Add a personal touch to your office by labeling each desk with a custom name plaque. This will help to identify who sits where in the office and offers a professional appearance. 

At Chief Graphix, we understand the impact that custom signage can have on a company’s overall success. Whether you choose personalized wallpaper or vinyl, there is a huge benefit to having a customized signage in your office.

If you’re on the market for personalized signage, call 516-883-SIGN today and let our sign professionals guide you through every step of the process.

How to Avoid Sending Mixed Messages to Customers

As a business owner, one of the last things you want is to drive your customers away. Besides, without loyal consumers, your company wouldn’t be the success that it is. Inviting your customers into your storefront or office building is largely due to sending the right message, so here are a few simple ways to avoid sending them running in the opposite direction:

Look at it through their eyes. When it comes to your company’s communication, read it from two different perspectives: yours and theirs. Part of sending the right message is about understanding how your words come across. For example, creating a sign that includes foul or demanding words makes customers feel insulted, pressured, and unwelcome.

Combine marketing and communications. Try to get two pairs of eyes on your message before sending it out. In other words, if you’re an entrepreneur and you market your own business, try to round up experts in communications as well as marketing. While communication experts focus on the analytical aspect of your message, marketing experts concentrate on creativity. Together, these two approaches can help you find the perfect words to say to your customers.

Criticize your own work. One of the smartest strategies you can try is to critique your own work. Make it a habit to do this before you publish what you write. Even if you feel you’ve created the perfect slogan or message for an upcoming sale, play devil’s advocate - take the position of an annoyed customer and see if there is any room for improvement. 

There are several approaches you can take to make sure you don’t send mixed messages to your customers, especially if you plan on creating personalized graphics. And don't forget, if you’re a business owner and need custom signage, we can help! When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.

For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.

3 Reasons You Need Custom Window Graphics

Are you looking for a creative way to promote your business? Designing custom window graphics is one of the more effective ways to make a big impact on customers! From generating brand awareness to advertising company highlights, here are three ways your business can benefit from custom window graphics: 

1. Branding & Promotion - Are you looking to promote your brand or business? If so, window graphics are an ideal way to set your company apart from the rest. At Chief Graphix, we create eye-catching designs that will draw people towards your business, be it a retail store or a plumbing company. Each design will be personalized to target your audience by using unique colors and images.

2. Privacy - Not only do custom window graphics help promote your brand, but they also create a little extra privacy for your building. For example, if you run a doctor’s office and want to protect the confidentiality of your patients, then vinyl graphics for your windows are a perfect solution! The biggest perk? You will be able to look outside, but no one will be able to peek in!

3. Product Spotlight - Do you have a seasonal sale going on this month? If you do, custom window graphics can help you get the word out! At Chief Graphix, we know what it takes to make your product stand out and we will highlight all the key elements you want in your unique design.

Our team of diversely skilled professionals are dedicated to providing you with top graphic solutions in the marketplace. If you’re looking for eye-catching custom signage and unique window graphics, look no further than Chief Graphix!

Call 516-883-SIGN today and let our professional graphic designers guide you towards a new custom window graphic that is innovative and will differentiate your business from the competition!