How to Stand Out at a Trade Show

It’s often said that trade shows can be good for your business. But with rows of other businesses lined up beside each other, it’s easy for your booth to get lost in the crowd. That being said, there are a few tactics to consider if you want to draw in consumers.

One way to stand out at a trade show is to design an eye-catching display sign. Here are a few guidelines to follow so that you can make the most of this opportunity:

Focus on color. One of the biggest mistakes you can make is choosing the wrong color combination. If the colors don’t match or they’re too shocking on the eyes, you could send people walking in the other direction. If you pick wisely, it can make all the difference.

Determine the size. The height and width of your sign means a lot. You don’t want a sign that’s too big or too small, so you want to go with a happy medium. Factors to consider include the size of images you want to display and how much text you want to add. Once you know these details you can work on the proper size of your sign.

Choose the right typeface. Typeface can also play a large part in how well your sign stands out. You want something that’s easily readable but not too bland. Also, think about what message you want to send across and what your demographics are - it’s only right that you select a typeface that is consistent with your business and your message.

Add images. Did you know that visuals appeal to people more than text? While you want people to read your sign, you first have to get them to look. The best way to achieve this is to add vibrant images to your sign. Arrange these images (or the one image) to stand out yet fit well with the rest of your display.

Need help coming up with a creative sign for your upcoming trade show? The marketing and design consultants at Chief Graphix can help! With more 25 years of marketing experience under our belt, you can rest assured that your company’s business efforts will be in the best hands.

To learn more about our services or to schedule a free consultation, click here or call 516-553-SIGN.