How to Choose the Perfect Font for Your Signage

Picking the perfect font for your sign project can be a lot of pressure. The font that you choose says a lot about your company and can really make or break the effect that your signage has on your target audience. Unfortunately, there are no rules set in stone that tell you which fonts are a go and which are a no, but luckily we can offer this font choosing guide to help you navigate the process.

Set the mood. Every typeface has their own look and feel, so you’ll want to make sure that the font you choose correctly captures the tone you’re looking to convey. Just by looking at a font you should be able to gauge whether it projects “fun and flirty,” “stern and serious,” or any other mood that it may be eliciting.

Stick to the basics. Though fun and unusual typefaces are sometimes called for, more times than not sticking with something old and faithful in the Helvetica, Arial or Times New Roman realm is the way to go. If you do feel the need to use a quirky font, use it sparingly as a title or header and supplement with a more traditional font for large bodies of text.

Combine with care. Using a combination of more than one font is a good idea to keep things visually appealing and eye-catching. The rule of thumb when it comes to combining typefaces is to pair a natural serif and a sans serif together. These two font types compliment each other very well and are easy on the eyes.

Limit your selection. Though combining typefaces is encouraged, using more than two or three fonts in a single design is frowned upon. Beyond the third font choice the design begins to look cluttered and disorganized, and sometimes even three is too much!

Consider legibility. Always remember that in order for your signs to be effective, your audience must be able to read what they say. Though many script style fonts are beautiful, they are not always the best choice when it comes to being clear and easily decipherable. After you’ve chosen your font combinations, always take a step back and ask yourself, “if I didn’t know what this said already, would I be able to make it out?” It can help to get a second eye as well!

If you still can’t find the perfect font for your custom signage, vehicle wrap or window graphic, just leave it to the experts at Chief Graphix. With more than 25 years of experience under our belt, you can trust that we’ll lead you in the right direction for all of your custom branding needs.

For more information, click here to visit us on the web or call 516-883-SIGN today!

Summer Fundraising Ideas You Need Signage For!

Summer break is upon us, so why not make the most of it with an outdoor fundraiser? Having your fundraiser in the sun allows you and your guests to take advantage of the warm weather while supporting a great cause. Here are some of the top summer fundraising ideas to get your planning process started:

1. Have a car wash. There’s nothing better than cruising in a sparkling clean car on a bright sunny day. People love to show off their shiny cars in the summertime, so you’re sure to get a ton of action. Make sure that you clear your car wash location with your local municipality first, and advertise a ton in the weeks leading up to your event. Your signs should detail where and when the car wash will take place, the cost, and the cause that will benefit. The brighter and bigger the better!

2. Host a yard sale. A yard sale is a great way to take advantage of the warm weather and bring your money-making tactics to the great outdoors. While individual yard sales are a popular staple of summer, collective or organization-run yard sales can be a great way to raise money for a good cause. You’ll want to gather as many sellable items as possible, so ask each member of your organization to donate whatever they can. Just like a car wash, you’ll want to let the neighborhood know when they can attend the sale and where, and make sure to include the reason for your fundraising. If you’ve separated your items out into groups, you may want to include directional or organizational signage as well to help shoppers find exactly what they’re looking for.

3. Play for a cause. Though sports games can be held indoors, warm weather allows you to bring the games outdoors, making the possibilities for a sports fundraiser seemingly endless! Aside from the many sport options, you can choose to structure your fundraiser as a tournament or as a one-time must-see event. For example, a local sports team might host a coaches v. kids game, while your local fire department might go head to head with your local police precinct. No matter the structure, you’ll want to alert the community and get everyone excited for the big games! Post signs promoting the event around town and in local business windows with permission. Be sure to include the date, time, location, and the entry or ticket fee.

At Chief Graphix, we know that signage and graphics are essential to hosting a successful fundraiser, which is why we’re committed to providing the best solutions in custom branded sign-creation. If you’re ready to check “promotional signage” of off your fundraiser planning to-do list, call 516-883-SIGN today, and let our sign professionals guide you through every step of the process.

Choosing Event Signage for Your Next Conference

If you’re planning a large event it’s incredibly important that you have personalized event signage to help maintain the flow of traffic and “wow” your guests. After all, you never have a second chance to make a first impression! If you’re in the process of planning a conference, fundraiser or corporate event, here are a few questions that need to be on your radar when thinking about your event signage:

What kind of signs do you need? Think about the different sessions that are taking place at your event. Go through everything with a fine-toothed comb and make sure that all of your sign bases are covered. You never want your guests to feel lost or confused, so taking a walk through the venue might also be beneficial so you can see exactly where sign placement is needed. On the day of the event it helps to assign greeters near important signage to help direct your guests.

What is the best way to display your signs? Depending on the function of each sign, you may need to be flexible with placement. That means that the “set it and forget it” method will not work for every sign. For example, if your event has multiple spaces for opening remarks, you’ll want to direct your guests to the proper location with a sign in the lobby or at check-in. However, you will need to be able to change out the location when the capacity for the first space has been filled. Instead of having a pre-attached stand-up banner, try backing your signs with velcro and sticking them to tall stands, that way you can easily switch them out when needed.

How can your signs stand out? Often times conferences are held in hotels or other large venues, which means you may have to share lobbies and space with other concurrent events. Don’t let your guests be confused and overwhelmed by conflicting directionals. The best way to set your signs apart from the rest is by having them custom branded. In addition, take advantage of the opportunity to advertise with interactive signs by including QR codes, social media information and event specific hashtags.

At Chief Graphix, we know that signage and graphics can make or break your event, which is why we’re committed to providing the best solutions in custom branded sign-creation. If you’re ready to check “custom signage” of off your event planning to-do list, call 516-883-SIGN today, and let our sign professionals guide you through every step of the process.