Look at it through their eyes. When it comes to your company’s communication, read it from two different perspectives: yours and theirs. Part of sending the right message is about understanding how your words come across. For example, creating a sign that includes foul or demanding words makes customers feel insulted, pressured, and unwelcome.
Combine marketing and communications. Try to get two pairs of eyes on your message before sending it out. In other words, if you’re an entrepreneur and you market your own business, try to round up experts in communications as well as marketing. While communication experts focus on the analytical aspect of your message, marketing experts concentrate on creativity. Together, these two approaches can help you find the perfect words to say to your customers.
Criticize your own work. One of the smartest strategies you can try is to critique your own work. Make it a habit to do this before you publish what you write. Even if you feel you’ve created the perfect slogan or message for an upcoming sale, play devil’s advocate - take the position of an annoyed customer and see if there is any room for improvement.
There are several approaches you can take to make sure you don’t send mixed messages to your customers, especially if you plan on creating personalized graphics. And don't forget, if you’re a business owner and need custom signage, we can help! When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.
For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.
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