Why You Need a Custom Banner for Your Grand Opening

You’ve put a lot of work into creating your new store and it’s now time for your grand opening. What steps do you take to make it successful? While there are many tools to help you launch your storefront, creating a custom banner is one of the more efficient resources.

Banners are visual aids that many marketers and business owners use to let customers know that they are open for business. Are you in a similar situation? If so, here is why a banner is important to have for your grand opening:

Stand Out - Custom banners allow you to stand apart from the competition, especially if your business is similar to others in your community. Using visuals and a catchy slogan, you can help make a name for company and let people know that you're in for business. 

Build Awareness - Letting people know that you are open for business is part of building brand awareness. Whether your company is one of a kind or one of a hundred similar companies out there, using a banner for your grand opening will help you promote to consumers and others in the industry. When articulated properly, these visual aids are one of the most effective forms of advertising out there. 

Share Important Information - Not only are visuals essential to the overall look of your custom banner. but the information you share can also have a major impact on your business. For example, a phone number, list of services or products, and grand opening sale promotions can double the attraction to your storefront.

At Chief Graphix, we understand the impact that a well-thought, customized banner can have on a business’ overall success. Whether you choose a simple banner or a more complex design, there is a tremendous benefit to opening your storefront with custom signage.

If you’re on the market for a new banner for your grand opening, call 516-883-SIGN today and let our professional graphic designers help you differentiate your business from the competition!

Signage Makes a Lasting Impression on Your Business

The signage you create for your business can make a lasting impression and impact the way consumers interact with your product or service. Essentially, it acts as the one of the first forms of communication between you and your customers, so it’s vital to get it right.

How do you know if your signage is making a positive impression on your audience? Below, we suggest a few concepts to be aware of before putting yours on display:

Content - What you say with words is one of the most important components to creating signage for your business. You want your message to directly reflect what your brand is all about and how you want to be perceived. The words you use should be powerful and direct, yet inviting. The content should also be simple because if it’s too complicated to read, you won’t give consumers the opportunity to become interested.

Photos - Choosing the right photos for your signage is just as important (if not, more). Again, images should be simple, direct, and directly related to your brand’s identity. They should work well with the text and not look too busy. It’s also key to choose photos that aren’t inaccurate or offensive, as this will only turn customers away.

Color - Choosing color can be one of the trickiest parts of creating signage not just because there are so many options, but also because it can make or break your sales. For more tips on how to choose the best color for your business, click here. 

Quality - Quality material is important because the more you put into your business the more ROI you can receive. Without a conscious effort to view your business from the consumer’s perspective, it might be more difficult to understand what your audience is looking for. When it comes to quality signage, material can transform your ‘OK’ design into one that is topnotch.

At Chief Graphix, we know that custom signage is key to the success of your business, which is why we’re committed to providing the best solutions in custom branded sign-creation. If you’re ready to check “custom signage”, call 516-883-SIGN today, and let our sign professionals guide you through every step of the process.

Choosing Colors to Generate More Sales

If you’re launching or rebranding your business, chances are you need to make decisions about color somewhere down the line. Depending on what you want your brand to represent, choosing the right colors for your brand is part of being successful.

Colors play an important role in marketing because they stir up a variety of emotions in customers that can help to motivates purchases. Below are some of the top colors that are known to increase sales and have an impact on your customers:

Red - Often the most popular color in marketing because it easily grabs attention. Red is the color of power and has a way of exciting customers, thus inviting them to explore your brand.

Blue - The color of trust and responsibility, making it a common choice for technological and financial brands on the market.

Green - A warm and inviting color. Many eco-friendly and health brands opt for green because it represents health and wellness. Although it’s a calming hue, it also represents wealth - the reason why financial brands gravitate towards this color as well.

Yellow - The color of confidence and creativity, and can call for attention when used correctly. But yellow on its own can often be glaring, so pair it with a dark-colored text for contrast.

Black - Modern, classic, and versatile. Black can be used to convey many emotions depending on the colors that compliment it. It’s also often used to emphasize drama and excitement and represents authority.

There are several approaches you can take when choosing a color for your brand, especially if you plan on creating customized graphics. Turn to Chief Graphix if you’re a business owner and need custom signage for your brand! When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.

For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.

#TipsTuesday | Creating Signage for Your Storefront

The signage you create for your storefront should be the center of it all - the focal point that catches everyone’s eyes. That last thing you want is to confuse your buyers and make them hunt for what it is you’re selling. Some of the best signage captures a customer's interest and sends a clear message.

Need a few pointers for your new signage? Below are a few guidelines to remember:

Keep it simple. They say sometimes less is more - this couldn’t be any more true when it comes to signage. Attention spans tend to be short, so you want your sign to send a message with just one look. With that said, try to avoid blocks of text and focus more on the overall picture. 

Make sure your font is readable. When you do add text, make sure it’s large and clear enough for your customers to read at a glance. If customers can’t read it quickly enough, they will walk right by. The same goes for colors - great signage is designed around bold colors instead of bright unreadable shades of yellow and green.

Use the right words. Your goal is to allow customers to visualize themselves using your product, so incorporating the right kinds of words in your sign can help. Speak to customers by saying “you” and “your” to encourage them to wear your clothes or use your supplies. You’ll make heads turn!

Do you need effective signage for your storefront or business? Remembering these guidelines is the first stage in the process. The next step is to find professionals who can bring your design to life! At Chief Graphix, we know that graphics are essential to marketing your business, and signage is just one solution! To learn more about our services, call 516-883-SIGN today, and let our graphic professionals guide you through every step of the process. 

How to Stand Out at a Trade Show

It’s often said that trade shows can be good for your business. But with rows of other businesses lined up beside each other, it’s easy for your booth to get lost in the crowd. That being said, there are a few tactics to consider if you want to draw in consumers.

One way to stand out at a trade show is to design an eye-catching display sign. Here are a few guidelines to follow so that you can make the most of this opportunity:

Focus on color. One of the biggest mistakes you can make is choosing the wrong color combination. If the colors don’t match or they’re too shocking on the eyes, you could send people walking in the other direction. If you pick wisely, it can make all the difference.

Determine the size. The height and width of your sign means a lot. You don’t want a sign that’s too big or too small, so you want to go with a happy medium. Factors to consider include the size of images you want to display and how much text you want to add. Once you know these details you can work on the proper size of your sign.

Choose the right typeface. Typeface can also play a large part in how well your sign stands out. You want something that’s easily readable but not too bland. Also, think about what message you want to send across and what your demographics are - it’s only right that you select a typeface that is consistent with your business and your message.

Add images. Did you know that visuals appeal to people more than text? While you want people to read your sign, you first have to get them to look. The best way to achieve this is to add vibrant images to your sign. Arrange these images (or the one image) to stand out yet fit well with the rest of your display.

Need help coming up with a creative sign for your upcoming trade show? The marketing and design consultants at Chief Graphix can help! With more 25 years of marketing experience under our belt, you can rest assured that your company’s business efforts will be in the best hands.

To learn more about our services or to schedule a free consultation, click here or call 516-553-SIGN.

How to Reorganize Your Store for Fall

A great organizational plan for your store entails knowing what stands out. Fall is the time of year when customers will be lining up in preparation for the holidays. So if you want to increase foot traffic and boost the sales in your store this season, check out the following tips to help you reorganize:

1. Motivate your customers. Arranging exclusive gift sets and adding limited edition collectables can motivate customers to shop now because you send a clear message that there is only one opportunity to purchase these items. So having a timeframe is key, especially when the holiday season arrives.

2. Print your products. If you own a small business, getting creative with business cards can be a big advantage. By designing business cards with your contact information and photos of your store’s products, you give customers a reason to shop. The greatest perk about business cards is that they’re easy enough to switch up all year round, so get started today!

3. Tell a story. Another way you can reorganize your store is by adding visuals. Telling a story with visuals is all about designing window displays that create a double-take - making your customers feel welcome and inviting them into your store at first glance. At Chief Graphix, we can bring your design ideas to life by creating custom signage that portrays your company’s overall message.

For more advice on how to reorganize your store for fall, click here.

If increasing foot traffic is your goal this season, then check out our beautifully crafted custom signage and window graphics. When it comes to making your business stand apart from the rest, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.

For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.

Questions to Ask When Considering a Vehicle Wrap

Vehicle wraps are advantageous for those who want to get their business out there. At Chief Graphix, we have graphic design experts that can install this type of moving billboard for your business fast and efficiently! But before we do so, we want to make sure we answer all of your questions:

Q: What exactly is a vinyl wrap?
A: A vinyl wrap is a thin vinyl material that we use to print a customized idea. Once the idea has been brought to life, we wrap it around your vehicle to a perfect fit, making it look seamless.

Q: Why choose wrap over paint?
A: If you paint over the original manufactured color, you risk the chance of devaluing your vehicle. However, when you choose to wrap your vehicle, you can select an any color and design without needing to worry about keeping your resale value intact.

Q: How long will it last?
A: Your vehicle wrap will be made to last for several years without fading from prolonged sun exposure. And because the material we use is so durable, it will not rip or wrinkle easily. But if you choose to remove your vinyl wrap, we are able to do so safely without causing any damage to your vehicle.

Q: Can I wash my car with a wrap?
A: Absolutely! You can purchase a custom vehicle wrap knowing that you can wash (or wax) it without ruining anything. Our vehicle wraps are easy to maintain -  just by using soap and water, you can make it look brand new again! 

Are you ready for your custom-made wrap? At Chief Graphix, we know that graphics are essential to marketing your business, and vehicle wraps are just one solution! If you have additional questions and want to learn more about what our vehicle wraps have to offer, call 516-883-SIGN today, and let our graphic professionals answer all your questions and guide you through every step of the process.