Choosing Colors to Generate More Sales

If you’re launching or rebranding your business, chances are you need to make decisions about color somewhere down the line. Depending on what you want your brand to represent, choosing the right colors for your brand is part of being successful.

Colors play an important role in marketing because they stir up a variety of emotions in customers that can help to motivates purchases. Below are some of the top colors that are known to increase sales and have an impact on your customers:

Red - Often the most popular color in marketing because it easily grabs attention. Red is the color of power and has a way of exciting customers, thus inviting them to explore your brand.

Blue - The color of trust and responsibility, making it a common choice for technological and financial brands on the market.

Green - A warm and inviting color. Many eco-friendly and health brands opt for green because it represents health and wellness. Although it’s a calming hue, it also represents wealth - the reason why financial brands gravitate towards this color as well.

Yellow - The color of confidence and creativity, and can call for attention when used correctly. But yellow on its own can often be glaring, so pair it with a dark-colored text for contrast.

Black - Modern, classic, and versatile. Black can be used to convey many emotions depending on the colors that compliment it. It’s also often used to emphasize drama and excitement and represents authority.

There are several approaches you can take when choosing a color for your brand, especially if you plan on creating customized graphics. Turn to Chief Graphix if you’re a business owner and need custom signage for your brand! When it comes to custom branding, Chief Graphix is your one-stop-shop for high quality products and professional consulting services.

For more information about how we can help your business rise to the top visit us on the web or call 516-883-SIGN.

How to Keep Franchise Marketing Consistent

When it comes to franchise marketing it’s important to remember that a consistent branding strategy is key to the company’s marketing initiatives as a whole. However, for large companies with many franchise locations keeping everything in sync can be extremely difficult. In honor of National Franchise Appreciation Day, we’d like to clue you in on a few simple tips to keep in mind that can help you motivate your franchise owners to help you maintain brand consistency across the company.

Identify and clearly define brand goals. Think about what your core values are as a company, and make a point to explain their importance. Your brand recognition is based on these values and gives your customer an idea of what they can expect from your business. In order to stay consistent across the board, you’ll need to clearly define the level of customer service, quality control, logo usage and advertising that each franchisee should uphold.

Develop all marketing materials at the corporate level. From custom signage and window displays, to digital marketing content, have it all come directly from the top. Then, give franchisees specific guidelines that outline the do’s and don’ts of how they should use marketing materials and display signage.

Decide on and set the individual expectations. Let’s face it, your corporate office can’t handle it all, especially if you have upwards of 100 individual franchise locations. You’ll need to decide which marketing tasks will be the responsibility of the franchisee, like local listings, online review sites and social media maintenance, and clearly outline how you would like them to go about handling each task.

If you’re a franchise owner and you need custom signage or window graphics to be printed in bulk for your individual locations, Chief Graphix can help! Since we do the majority of graphic production in-house, we have the ability to turn our products around quickly and cost effectively, which means your signage will be printed and in all of your locations in no time!

To learn more about our sign design and printing services, call us at 516-883-SIGN today!