How to Keep Franchise Marketing Consistent

When it comes to franchise marketing it’s important to remember that a consistent branding strategy is key to the company’s marketing initiatives as a whole. However, for large companies with many franchise locations keeping everything in sync can be extremely difficult. In honor of National Franchise Appreciation Day, we’d like to clue you in on a few simple tips to keep in mind that can help you motivate your franchise owners to help you maintain brand consistency across the company.

Identify and clearly define brand goals. Think about what your core values are as a company, and make a point to explain their importance. Your brand recognition is based on these values and gives your customer an idea of what they can expect from your business. In order to stay consistent across the board, you’ll need to clearly define the level of customer service, quality control, logo usage and advertising that each franchisee should uphold.

Develop all marketing materials at the corporate level. From custom signage and window displays, to digital marketing content, have it all come directly from the top. Then, give franchisees specific guidelines that outline the do’s and don’ts of how they should use marketing materials and display signage.

Decide on and set the individual expectations. Let’s face it, your corporate office can’t handle it all, especially if you have upwards of 100 individual franchise locations. You’ll need to decide which marketing tasks will be the responsibility of the franchisee, like local listings, online review sites and social media maintenance, and clearly outline how you would like them to go about handling each task.

If you’re a franchise owner and you need custom signage or window graphics to be printed in bulk for your individual locations, Chief Graphix can help! Since we do the majority of graphic production in-house, we have the ability to turn our products around quickly and cost effectively, which means your signage will be printed and in all of your locations in no time!

To learn more about our sign design and printing services, call us at 516-883-SIGN today!