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Thursday, September 24, 2015

5 Key Elements of a Great Marketing Plan

The success of every company is built on a great marketing plan. Marketing allows your business to grow and reach its long-term goals. And while many business owners might believe it costs a fortune to create a plan, the truth is that there’s a lot you can do on your own:


The perfect name. Naming your brand or business takes careful consideration - what is the message behind your company and what are the demographics? These are both key elements to consider when coming up with a perfect name.

A unique logo. Finding a unique logo is all about knowing the message of your brand. A good logo should encompass the overall look and feel of your business and should stand out from the competition. So again, take a look at your targeted audience before settling on a logo.

A professional website. Once your business is up and running, you should set up a professional webpage. Not only should your website look presentable, but it should also be optimized to achieve optimal results. Without this, it might be tough to gain the attention of your audience.

Reporting. Whether you use Google Analytics or another type of tracking software, performing monthly or quarterly reports are important if you want to keep track of how well your company is doing. This is important because knowing whether one tactic is working or not can save you lots of money in the long run.

Custom Signage. Designing customized signage is essential to your company’s growth. Your graphics should be professional, to-the-point, and unique. Research shows that visuals are the number one way to grab attention, so if you want your customers to remember your name, consider custom signage to be a must-have. 

If you’re on the market for custom signage, the marketing and design consultants at Chief Graphix can help! With more 25 years of marketing experience under our belt, you can rest assured that your company’s personalized marketing efforts will be in only the best hands.

To learn more about our services or to schedule a free consultation, click here or call 516-553-SIGN.

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